Key Responsibilities
  • Develop and execute SEO and ASO strategies to improve organic traffic, rankings, app visibility, and user acquisition.
  • Conduct comprehensive keyword research and competitor analysis to identify growth opportunities.
  • Manage Technical SEO activities including crawling, indexing, site architecture, internal linking, and technical audits.
  • Optimize website content, metadata, landing pages, and app listings for improved search visibility and conversions.
  • Drive App Store Optimization (ASO) across Google Play and other relevant app platforms.
  • Monitor and optimize app listings, including titles, descriptions, keywords, creatives, and conversion rates.
  • Identify and implement CRO opportunities to improve organic traffic-to-conversion performance.
  • Work on Local SEO initiatives to improve visibility across relevant locations and search queries.
  • Analyze organic performance, identify trends, and provide actionable insights based on data.
  • Conduct regular SEO/ASO audits and track key performance metrics.
  • Collaborate with Content, Product, Design, and Marketing teams to implement SEO/ASO recommendations.
  • Stay updated with Google algorithm updates, SEO best practices, and ASO trends.

Required Skills
  • Strong understanding of SEO and ASO fundamentals and best practices.
  • Hands-on experience with Keyword Research, Technical SEO, Content Optimization, CRO, Local SEO, and Listing Optimization.
  • Strong analytical and problem-solving skills with the ability to derive insights from data.
  • Good understanding of search engine ranking factors and app store ranking/conversion factors.
  • Strong communication and cross-functional collaboration skills.

Tools & Platforms
  • AppTweak
  • Sensor Tower
  • Google Play Console
  • Google Search Console
  • Google Analytics 4 (GA4)
  • SEMrush
  • Ahrefs
  • Screaming Frog

Preferred Qualifications
  • 3–5 years of hands-on experience in SEO/ASO.
  • Experience managing both website SEO and mobile app ASO.
  • Experience in a B2C, e-commerce, marketplace, or app-driven business will be an advantage.
  • Demonstrated ability to use data and experimentation to improve organic acquisition and conversions.
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